4 Tips to Create Video Stories to Promote Your SaaS Business

As a business owner, you know how crucial it is to stand out from the competition. Video stories can be a great way to promote your business and connect with customers. It’s an engaging medium that allows you to show off your products or services in a fun and creative way. But creating videos can be intimidating if you don’t know where to start. Here are four tips for creating video stories that will help promote your SaaS business. 

Four tips for using video stories to promote your SaaS business

Tip 1: Have a Plan 

Before you start shooting, make sure you have a plan in place. Think about what story you want to tell and what message you want the video to convey. Do some research on similar videos and get inspired by what they’ve done. Once you decide what kind of video story you want to create, break it down into smaller pieces, so it’s easier to manage and film each scene one at a time. In this matter, have a strategy for how you should promote your business via email, make a comparison between  Mailrelay vs Mailchimp, and decide which one is better.

Think about each story you want to tell, who best represents it, where the story should live on your website or social media accounts, and how you can use each story to emotionally connect with your target customer. Taking the time to plan for every component of your SaaS video story will help ensure you reach a broader audience and make a stronger impact on your existing SaaS-based customer base. 

Tip 2: Choose the Right Equipment 

When it comes to filming videos, quality is key. Investing in good equipment will ensure that your videos look professional and polished. Make sure your camera has enough resolution for HD-quality footage, and consider buying additional lighting equipment if needed. You’ll also need audio equipment, such as microphones and headphones, for capturing sound through interviews or voice-overs. 

Tip 3: Keep It Short 

Your audience’s attention span is limited, so try to keep your videos short and sweet—no more than two minutes long if possible! People tend to get bored quickly when watching online videos, so keep them focused on the most important points of your story without going into too much detail or padding it out with unnecessary information or scenes. In this  case, if you want to promote your online course on how to become an online tutor , then being as conises as possible it’s vital.

Tip 4: Add Engaging Visuals 

Adding visuals can help bring your story alive on screen and make it feel more real for viewers. Consider adding illustrations, animations, or graphics such as arrows or diagrams throughout the video to emphasize key points or explain complex concepts more easily.  To engage your SaaS customers, plan to create social media graphics, gifs, and other visuals. You can also use stock footage or photos from sites like Unsplash instead of shooting everything yourself if needed—just make sure whatever visuals you choose to fit the tone of your video story!  


With these four tips, creating video stories for promoting your SaaS business should become easier! Remember that planning ahead, using good equipment, keeping things short, and adding engaging visuals are all essential elements of successful video storytelling that will help engage viewers and keep them interested in what you have to say about your business. Good luck!

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