Search engine optimization (SEO) is a key element in driving traffic to your website and, ultimately, increasing sales. And one of the most important parts of SEO is keyword research. But what does keyword research entail, and what should you focus on when doing it for your SaaS business?
Keyword research is a process of identifying relevant, appropriate words and phrases used by your target customers that are related to the SaaS business’s products or services. This tactic involves creating lists of possible keywords and phrases that could help SaaS companies optimize their content for improved search engine rankings, increase traffic to their website, and ultimately boost conversions and generate more revenue. Let’s explore four tips to help get you started.
Four tips for doing keyword research for your SaaS business
Tip 1: Identify Your Target Audience’s Needs and Wants
The first step in successful keyword research is understanding who you are targeting and what they need or want. What kinds of topics do they find interesting? What types of questions do they ask? Knowing this can help you narrow down the list of keywords that will work best for your business. If you’re targeting students who are looking for online classes, then “online classes” should be a top priority when researching keywords. In that matter, you may follow SEO copywriting tips and create copy based on that keywords.
Tip 2: Use Tools to Find Relevant Keywords
Once you have discovered your target audience, the next step is to find relevant keywords using tools like Google AdWords or SEMrush. These tools allow you to search specific keywords and analyze their monthly search volume and competition level. This can help you identify which keywords will have the highest return on investment (ROI). It’s also important to note that these tools often include related terms that can be used as part of your keyword strategy—so make sure to take advantage of them!
Tip 3: Utilize Long-Tail Keywords
Long-tail keywords consist of three or more words strung together and are often more specific than shorter keywords. For example, instead of just “online classes,” you could use something like “online classes for high school students” or “online classes focused on math skills.” These long-tail keywords may not have as much search volume as broader terms like “online classes,” but they can still be useful in helping drive targeted traffic to your site. In that matter, you may need to use the best WordPress quiz plugins to engage your users.
Tip 4: Track Your Results
After finding the best keywords for your SaaS business, it’s important to track how well they are performing over time. Also, find a candidate who wants to become a virtual assistant and can help to analyze the results.
You can use tools such as Google Analytics or heat mapping software like Hotjar to see which pages on your website are getting the most action from searchers. This data can help you refine your keyword strategy by identifying which words are working best and which areas might need more attention from an SEO perspective.
Keyword research is essential for any successful SEO strategy—especially when it comes to SaaS businesses that rely heavily on organic search traffic for success. By following these four tips—identifying target audience needs, using keyword research tools, utilizing long-tail keywords, and tracking results—you can unlock the power of keyword research and ensure that your business gets maximum visibility online! Good luck!