If you were to build a new house, you would spend significant time and money selecting the appropriate lighting for each room. Building an exhibit for a trade fair should not be too different from doing so in other contexts. Lighting is just as crucial for your show as the Booth Designs, attractive graphics, and special flooring you choose to install. Because humans acquire 85% of the information they receive via their sense of sight, it is essential to ensure that the lighting at your trade show display is adequate so that people can see what it is that you want them to see.
A professionally designed trade show display will use lighting to direct your attention to specific parts of the display, perhaps toward a television or computer monitor or perhaps at a single item encased in glass and placed on exhibit. With the right lighting, you are able to focus your attention wherever you want it to go, whether you want to take in the entirety of the exhibit at once or gaze just at something in the room. Remember that the human eye will automatically be drawn to the brightest point in the room.
Utilizing the exhibit area, as well as the back and side walls of the exhibit in addition to the shadows, is one way that lighting may provide depth to an exhibit space at a trade fair. Consider, as well, that if there is insufficient contrast between the object and the immediate background, it will be difficult to differentiate the object from the background.
You simply create the atmosphere for the scene you want to play out if you have the right lighting. You can use dim lighting to evoke a sense of foreboding drama, or you might lighten the day by installing local lighting above our booth. The key to successfully engaging your customers is to cultivate an atmosphere that makes it less difficult for your sales staff to do so.
Since it is established that lighting is essential for every trade show booth, you may as well select fixtures that are consistent with the general appearance and atmosphere of the display in order to improve the aesthetic value of the booth.
When it comes to lighting, there are a number of other factors to consider in addition to the quantity of light bulbs to utilize. In addition to striking the right balance between the atmosphere and the decor, one must also have a solid awareness of the electrical requirements, codes, and constraints. You should always ensure that the light sources are hidden but that your booth is adequately lighted to prevent people from getting injured or getting into accidents.