In May 2021, Twitter announced a new feature called “Ticketed Spaces,” which allows users to charge for access to their audio chat rooms within the app. This new feature is a part of Twitter’s broader push into the world of audio content, which includes the launch of Spaces, its Clubhouse-like audio chat rooms.
In this article, we’ll take a closer look at Ticketed Spaces, what it means for creators and users, and how it fits into Twitter’s broader audio strategy.
What are Ticketed Spaces?
Ticketed Spaces are audio chat rooms within Twitter’s Spaces feature that require users to purchase a ticket to access. Creators can set the price of their Ticketed Spaces, and users can purchase them using in-app purchases. Creators can also set the number of tickets available for each space and can limit access to certain users or followers.
Ticketed Spaces are currently only available to a select group of users in the US who have been approved for the feature. Twitter plans to roll out the feature to more users in the coming months.
What does it mean for creators?
Ticketed Spaces offer creators a new way to monetize their content on Twitter. By charging for access to their audio chat rooms, creators can earn money directly from their followers and fans. This is especially useful for creators who may not have large followings or advertising deals in place, as it provides them with a new revenue stream.
Ticketed Spaces also offer creators the opportunity to build deeper connections with their followers. By offering exclusive content to those who purchase tickets, creators can create a sense of exclusivity and community around their brand.
However, there are some potential downsides for creators. One concern is that Ticketed Spaces could create a “paywall” around certain content, which could limit its reach and accessibility. Additionally, there is a risk that some users may feel excluded or left out if they cannot afford to purchase tickets.
What does it mean for users?
For users, Ticketed Spaces offer a new way to access exclusive content and connect with their favorite creators. By purchasing a ticket, users can join private audio chat rooms and participate in discussions with like-minded individuals.
However, there are some potential downsides for users as well. The cost of tickets could limit access to certain content, and some users may feel excluded if they cannot afford to purchase them. Additionally, there is a risk that creators may prioritize Ticketed Spaces over free Spaces, which could limit the availability of content for non-paying users.
How does it fit into Twitter’s broader audio strategy?
Ticketed Spaces are a key part of Twitter’s broader push into the world of audio content. The company has been investing heavily in audio features, including Spaces and its recent acquisition of the podcasting platform, Breaker.
Twitter sees audio as a natural extension of its platform, and believes that it can provide users with new ways to connect and engage with each other. Additionally, audio content can be more accessible to users who may not have the time or ability to read long-form text.
Ticketed Spaces are also part of Twitter’s broader push into creator monetization. The company has been investing in tools and features that allow creators to monetize their content on the platform, including Super Follows, which allows users to charge for exclusive content, and the Tip Jar feature, which allows users to send money to creators directly through the app.
Ticketed Spaces are a new feature that offer creators a new way to monetize their content and offer users exclusive access to private audio chat rooms. While there are potential downsides for both creators and users, the feature is a key part of Twitter’s broader push into the world of audio content and creator monetization. As Twitter continues to invest in these areas, we can expect to see more features and tools designed to help creators build